The boys in Benatton have just dropped the music video for their hype song "KickRocks", an unrelenting burst of bravado that comes much harder than their party material I first associated them with. The results are substantial, especially coming from an indie trio, offering up a video component complete with intense visual effects makeup (zombie and monster menagerie a-go-go, think a darker synth/rap version of "Thriller") that echoes the dark and more-than-a-little-bit ominous synth beat, sounding a bit like an ambulance wail chopped up and screwed. This one is not to be played with. Ring the alarm -- Benatton wants to be noticed, and quickly! Go get it, boys!
Check out the video below. Warning, not for the too faint of heart. ;) Hurrah for taking chances and creativity in a music market that is starting to stagnate when it comes to what's important. Team Benatton!
Because the boys are generous with their goods, you can download "KickRocks" for free here, along with several other ace party jams like "Can I Get a $5 Regular Please?" and their re-dub of Tyga's "Rack City" or LMFAO's "Party Rock Anthem" (the latter being my personal fave).
For more on Benatton, you can check out my review from when I first stumbled upon them and caught them live alongside Jay Saint, Flawless and my girl, Pastele, here.
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