Wednesday, March 04, 2009

Good Morning, Andi!

2008 can be credited as the year that brought back the sunny female singer/songwriter. We had Sara Bareilles and Colbie Caillat, offering up their "bubbly" "love song"s that just make you feel all happy inside. Not since the haydays days of Michelle Branch and Vanessa Carlson in mid 2001 has such girl-friendly light pop dominated the airwaves.

2009 will most likely continue that trend, and hopefully at the forefront of that will be Andi, an up and coming Canadian songstress along a similar line of Barielles and Callit, but still uniquely fresh. It walks the line between the aforementioned new school songstresses, and the more seasoned vets like Ani DiFranco and Sarah McLachlan.

Her first single, "Good Morning Sun", is perky without trying too hard. Admittedly, "Bubbly" started to lose it's luster to me once every chick you know starts quoting it on her Facebook page. This is why I like Andi -- she's under the radar good, and those are always the best. Her voice is effortless, like a Starbucks frappucchino in the morning. "Good Morning Sun" just washes over you and you can't help but be in a good mood. It reminds me of that happy song that plays during the opening credits of chick-flicky rom/com that you go see with your best girlfriends. I'm interested to hear the rest of Andi's material...if you're a Sara and/or Colbie fan, this one's definitely for you.

The song was recently included in a commercial for Triscuits. But the best part is -- you don't have to hear the commercial and not be able to get the song out of your head! Andi is offering up a download of the song for free at her MySpace.

Promo Blurby:
"We’ve all seen what the value of a well-placed song can do to increase exposure for musicians at an alarming rate. Artists like Feist, Death Cab For Cutie, and The Shins all became household names after breaking into television commercials, a hot television show, and a popular movie soundtrack, respectively. Canadian songstress Andi is a recent addition to the formula, mixing her feel good pop single ‘Good Morning Sun’ with a Triscuit commercial that begs to prove you haven’t heard it before. It’s been spreading like sunshine across the nation, whether you’ve seen it on TV, heard your co-worker humming it in the elevator, or are hearing it for the first time."

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