Tuesday, January 19, 2016

HEAR THIS: Nina Nesbitt's "Chewing Gum"

The world might finally be ready. It's time to talk about Nina Nesbitt, Potential Popstar of 2016.

The Scottish singer-songwriter meets indie-pop darling is a (former?) protege of Ed Sheeran and made her mark by eschewing the traditional formula of label molding, releasing a fistful of EPs (and then some) via a smart marketing plan focused on digital sales. She released a full length album, Peroxide, in early 2014.

Fast forward to now. A new EP, Modern Love, is due for release in early February -- to impact mostly just the UK at the moment -- on the back of the truly stellar single, "Chewing Gum" (not an Annie cover).

While much of her previous material strengthened the comparison to Sheeran (whom she dated a few years ago) with it's rootsy, acoustic-esque sound, "Chewing Gum" is her Taylor Swift Welcome-To-The-Pop-Mainstream-Officially offering. Lyrically, it's bitingly sassy -- an empowerment anthem about who holds the power & control (Marina reference) in a relationship.

Overall, it's much more in line with the dark-pop alt-girl changing of the guard that's being shouted about, led by Halsey, Tove Lo, Charli XCX, Phoebe Ryan, etc. etc.

So much yes.

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